Dr. Tayo Oyedeji

Professor
Entrepreneur
Business leader

with expertise in

Technology & Marketing


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Call me: +1-608-622-0886 or Write me using the contact form below

About Tayo

Tayo is an Oxford-educated entrepreneur with business interests in technology and advertising.

“Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.”

- Sun Tsu, Ancient Chinese Military strategist

Writing

Tayo publishes both academic and mainstream books/journals

Academic publications

The Credible Brand Model
Oyedeji, T. A. (2010). The Credible Brand Model: The Effects of Ideological Congruency and Consumer-Based Brand Equity on News Credibility. American Behavioral Scientist, 54(2), 83 - 99.
Customer-Based Brand Equity
Oyedeji, T. A. & Hou, J. (2010). The Effects of Cable News Outlets’ Customer-Based Brand Equity on Audiences’ Evaluation of the Credibility of their Online Brand Extensions, Journal of Media Business Studies, 7(1), 41-58.
Multivariate Test of the Influence Model
Oyedeji, T. A. (2009). A Multivariate Test of the Influence Model. The International Journal on Media Management, 11(2), 72-80.
Media Channel Credibility
Oyedeji, T. A. (2007). The relation between the customer-based brand equity of media outlets and their media channel credibility: an exploratory study. International Journal on Media Management, 9(3), 116-125.
Ideology and CBBE
Oyedeji, T. A. (2008). The Effects of Audiences' Ideological Views on the Customer-Based Brand Equity of Cable News Networks. Electronic News, 2(1), 31 – 45.

"TribeMaking is the art and science of creating, nurturing, and harnessing the power of corporate tribes."

- Tayo

Speaking

Tayo speaks at conferences, symposia, and workshops on leadership, marketing, and technology.